{"id":1381,"date":"2026-04-02T09:45:19","date_gmt":"2026-04-02T09:45:19","guid":{"rendered":"https:\/\/fringe-learning.com\/staging\/9189\/?page_id=1381"},"modified":"2026-04-13T12:31:07","modified_gmt":"2026-04-13T12:31:07","slug":"workshops","status":"publish","type":"page","link":"https:\/\/fringe-learning.com\/staging\/9189\/workshops\/","title":{"rendered":"Workshops"},"content":{"rendered":"\t\t
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The B2B Sales Edge<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Use AI to Outsmart Competitors and Boost Conversions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A 4-week live sprint that enables experienced B2B sales professionals to use AI as a strategic sounding board, not just a writing tool.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJoin the next cohort - May 2026<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBring this to your team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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If you work in high-value B2B sales, you know that relationships, deep discovery, and trust close deals, not automated emails. That’s probably why many seasoned sales professionals dismiss AI entirely.<\/p>

But there’s a middle ground: using AI to prepare better, think sharper, and walk into every meeting with an edge your competitors don’t have.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The AI Sales Arsenal\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Over 4 weeks, you build a personalized prompt playbook mapped to your actual sales cycle:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WEEK 1\u00a0<\/span><\/strong><\/div>

Target & Qualify<\/h3>

Build a “Digital Twin” of your buyer’s decision-making committee from public data. Automate a Signal Sweep for buying insights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WEEK 2\u00a0<\/strong><\/span><\/div>

Discover & Verify<\/h3>

Use AI to analyze meeting transcripts, surface hidden pain points, and sharpen your discovery questions. Leverage your insights to improve the digital twin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WEEK 3<\/strong><\/span><\/div>

Propose & Quote<\/h3>

Translate features into stakeholder-specific value propositions. Use AI to simulate their reactions and build your winning proposal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WEEK 4<\/span>\u00a0<\/span><\/strong><\/div>

Negotiate & Close<\/h3>

Red Team your proposal, practice objection handling with the digital twin until it’s second nature, and map a win-win negotiation strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You walk away with a tested, reusable toolkit. Not a certificate you’ll never look at again.<\/strong><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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FORMAT<\/span><\/div>
4 \u00d7 90-min live sessions<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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COMMITMENT<\/span><\/div>
~2.5 hours\/week<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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COHORT SIZE<\/span><\/div>
Up to 30<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TOOLS<\/span><\/div>
Any secure AI platform<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet to know about upcoming cohorts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Want this for your whole team?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We deliver The B2B Sales Edge as an in-company program, customized to your products, your sales cycle, and your competitive landscape. Same methodology, but with your real deals as the practice material.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLet's discuss your needs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About the instructor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Eric\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Eric Na\u00ebl is an engineer turned Global L&D Leader who has spent his career at the intersection of technical products and commercial performance. He’s owned a \u20ac60M product portfolio, worked shoulder-to-shoulder with sales teams across 50+ countries, and led commercial learning for a 10,000-person global sales force. He now helps B2B teams sell smarter through Fringe Learning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The B2B Sales Edge Use AI to Outsmart Competitors and Boost Conversions A 4-week live sprint that enables experienced B2B […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"nf_dc_page":"","_mo_disable_npp":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1381","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fringe-learning.com\/staging\/9189\/wp-json\/wp\/v2\/pages\/1381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fringe-learning.com\/staging\/9189\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fringe-learning.com\/staging\/9189\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fringe-learning.com\/staging\/9189\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fringe-learning.com\/staging\/9189\/wp-json\/wp\/v2\/comments?post=1381"}],"version-history":[{"count":70,"href":"https:\/\/fringe-learning.com\/staging\/9189\/wp-json\/wp\/v2\/pages\/1381\/revisions"}],"predecessor-version":[{"id":2252,"href":"https:\/\/fringe-learning.com\/staging\/9189\/wp-json\/wp\/v2\/pages\/1381\/revisions\/2252"}],"wp:attachment":[{"href":"https:\/\/fringe-learning.com\/staging\/9189\/wp-json\/wp\/v2\/media?parent=1381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}