The B2B Sales Edge
Use AI to Outsmart Competitors and Boost Conversions
A 4-week live sprint that enables experienced B2B sales professionals to use AI as a strategic sounding board, not just a writing tool.
If you work in high-value B2B sales, you know that relationships, deep discovery, and trust close deals, not automated emails. That’s probably why many seasoned sales professionals dismiss AI entirely.
But there’s a middle ground: using AI to prepare better, think sharper, and walk into every meeting with an edge your competitors don’t have.
The AI Sales Arsenal
Over 4 weeks, you build a personalized prompt playbook mapped to your actual sales cycle:
Target & Qualify
Build a “Digital Twin” of your buyer’s decision-making committee from public data. Automate a Signal Sweep for buying insights.
Discover & Verify
Use AI to analyze meeting transcripts, surface hidden pain points, and sharpen your discovery questions. Leverage your insights to improve the digital twin.
Propose & Quote
Translate features into stakeholder-specific value propositions. Use AI to simulate their reactions and build your winning proposal.
Negotiate & Close
Red Team your proposal, practice objection handling with the digital twin until it’s second nature, and map a win-win negotiation strategy.
You walk away with a tested, reusable toolkit. Not a certificate you’ll never look at again.
Want this for your whole team?
We deliver The B2B Sales Edge as an in-company program, customized to your products, your sales cycle, and your competitive landscape. Same methodology, but with your real deals as the practice material.
About the instructor
Eric Naël is an engineer turned Global L&D Leader who has spent his career at the intersection of technical products and commercial performance. He’s owned a €60M product portfolio, worked shoulder-to-shoulder with sales teams across 50+ countries, and led commercial learning for a 10,000-person global sales force. He now helps B2B teams sell smarter through Fringe Learning.